About
Who I Am
I'm Kafeela Parvin — a creative and data-driven Head of Content & Brand with over 8 years of experience shaping high-impact content, marketing, and brand strategies across SaaS, fintech, design, and media sectors.
My expertise lies in crafting 360° integrated marketing strategies that bring together product marketing, brand storytelling, PR, and communications. I excel at creating and leading high-performance teams that consistently deliver exceptional results — from brand launches to revenue-driving digital campaigns.
QUALIFICATION
Education
I hold a Master of Business Administration (MBA) in Marketing from Christ University, Bangalore, and a Master of Science (MS) in Global Marketing Management from Virginia Commonwealth University (VCU), USA.
During my time at Christ University, I focused on blending traditional marketing principles with emerging digital strategies. I published a research paper titled "Reinventing the Art of Marketing in the Light of Digitalization and Neuroimaging", which I presented at the Amity-Northampton University UK Summit, earning critical appreciation for its innovation.
At VCU, I deepened my understanding of global marketing dynamics, customer behavior, and strategic brand management across international markets. I was honored with the Dean Scholar Award and the Best Academic Intern Award by the Virginia Museum of Fine Arts (VMFA), where I developed a Customer Experience Map and analyzed user engagement across digital touchpoints. I also conducted a global market feasibility study for Anton Paar, helping assess South American expansion strategies for a leading Austrian instrument manufacturer.
Why Me?
Alongside my full-time roles, I’ve successfully freelanced for over 200 clients across the USA, Australia, the Middle East, and Southeast Asia. This global exposure has helped me adapt quickly, understand diverse audiences, and deliver content that resonates across industries and markets.Some of the wins I’m proud of:
- Generated ₹10 Cr in revenue from a content-led lead funnel in just 3 months
- Gained 55% growth in LinkedIn traffic through organic strategy
- Increased email conversion rates by 30% with targeted content and campaigns
Let's Work Together!
Whether it's launching award-winning brand narratives, building GTM strategies, or scaling digital content ecosystems — I thrive at the intersection of creativity, strategy, and measurable impact.Let’s connect and create something meaningful.
WORK SAMPLES
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Contact Me
Questions or Comments
Send me a message or ask me a question using this form. I will do my best to get back to you soon!
Framed Memories: Gallery of Photographs from events
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